James Hoggan

Primary tabs

James Hoggan's picture

Personal Information

Twitter URL
Profile Info

James (Jim) Hoggan is one of Canada’s most respected public-relations professionals and the president and owner of the Vancouver PR firm Hoggan & Associates.

A law school graduate with a longstanding passion for social justice, Jim also serves as chair of the David Suzuki Foundation—the nation’s most influential environmental organization—and as a Trustee of the Dalai Lama Center for Peace and Education.

James Hoggan is the co-founder of  Stonehouse Standing Circle, an innovative public-engagement and communications think-tank, and the former chair of The Climate Project Canada —Al Gore’s global education and advocacy organization. He also led the Province of British Columbia’s Green Energy Advisory Task Force on Community Relations and First Nations Partnerships.

James Hoggan is the co-founder of the influential website  DeSmogBlog and the author of two books,  Do the Right Thing: PR Tips for Skeptical Public, and Climate Cover-Up: The Crusade to Deny Global Warming. He speaks, writes, and presents widely on public attitudes toward sustainability, climate change, and the environment.

You can follow Jim on Twitter here: @James Hoggan on Twitter.

You can click here to read James Hoggan’s recent article on “How Propaganda (Actually) Works”

If Facts Don’t Matter, What Does?

This is an excerpt from DeSmog founder Jim Hoggan’s latest book, I’m Right and You’re an Idiot: The Toxic State of Public Discourse, published by New Society Publishers.

I first began reading the works of linguist and cognitive scientist George Lakoff about 15 years ago and I was struck by the Berkeley professor’s now famous ideas about what he calls frames. In public relations our stock in trade is messaging, because our role is to create understanding by combining maximum clarity with supreme brevity. We work in the world of sound bites and elevator pitches that are designed to be short and pithy, and we rarely have the time or budget to delve into frames or deeply moving narratives.

When I started writing I’m Right and You’re an Idiot I wanted to better understand the difference between messages and frames, so I would know how frames work and be able to explain how to manage them. I wanted to better understand how they relate to the mechanics of public debate, and especially how frames impact facts and scientific evidence in public discourse, or when shaping opinion.

Why I Wrote a Book About How to Clean Up Toxic Debates

I wrote my last book, Climate Cover-Up, because I wanted to take a deeper look at the science propaganda and media echo chambers that muddied the waters around climate change, fuelled denial of facts and stalled action. The book was a Canadian best seller, was reprinted in Spanish and Mandarin and became the basis of many lectures, panel discussions and presentations I have given around the world since it was published in 2009.
I continued to be perplexed and frustrated by the spin doctoring swirling around the global warming issue, making it easy for people to refute the reality of what’s going on and ignore this critical collective problem. But as time went by I became even more concerned and alarmed by the crazy state of debate today in general — the toxic rhetoric that seems to permeate virtually all of the important issues we face, whether it’s a discussion about vaccinations, refugee immigration, gun control or environmental degradation.

How Propaganda (Actually) Works

clean coal propaganda

Political Propaganda employs the ideals of liberal democracy to undermine those very ideals, the dangers of which, not even its architects fully understand.
In the early years of DeSmog’s research into environmental propaganda, I thought of industry PR campaigns like “junk science,” “clean coal,” and “ethical oil” as misinformation strategies designed to dupe the public about the real issues.
Although there is obvious truth to that view, I now understand that propaganda is far more complex and problematic than lying about the facts. Certainly propaganda is designed to look like facts that are true and right, but not in a way we might think. What’s more, the consequences are far worse than most people consuming and even producing it realize.

George Monbiot on Environmentalism: "I Cannot Abide Bullshit"

George Monbiot on DeSmog Canada talking climate change, climate denial and the problem of short-term thinking

George Monbiot is a British writer known for his environmental and political activism. He is a columnist at The Guardian, and author of the bestselling books The Age of Consent: A Manifesto for a New World Order and Captive State: The Corporate Takeover of Britain, among others. His latest book is Feral: Searching for Enchantment on the ­Frontiers of Rewilding, which tells the story of his efforts to re-engage with nature and discover a new way of living.

I sat down with Monbiot to talk about why he keeps up his activism, where he differs from other environmentalists in areas such as nuclear power and why climate change deniers do what they do. Below is the second of our two-part conversation.* Read the first part here: George Monbiot: Climate, Junk Science and Zombie Myths.


George Monbiot: Climate, Junk Science and Zombie Myths

George Monbiot on Junk Science and Climate Change Denial

George Monbiot is a British writer known for his environmental and political activism. He is a columnist at The Guardian, and author of the bestselling books The Age of Consent: A Manifesto for a New World Order and Captive State: The Corporate Takeover of Britain, among others. His latest book is Feral: Searching for Enchantment on the ­Frontiers of Rewilding, which tells the story of his efforts to re-engage with nature and discover a new way of living.

I sat down with Monbiot to talk about why junk science is becoming an accepted part of the public discourse around climate change, creating what he calls “the phenomenon of zombie myths.” Monbiot also talks about why some media outlets continue to report on climate change without all of the facts. Below is the first of our two-part conversation.*

With Obama in the Lead, it's Time for Canada to Change Course on Climate Change

Stephen Harper meets with world leaders at the G8 summit

This post is an opinion editorial that originally appeared in the Hill Times.

VANCOUVER, B.C.—U.S. President Barack Obama’s recent climate speech at Georgetown University has shaken up the atmosphere of complacency around climate policy, and it’s time for Canada to stand up and take notice. The much-anticipated speech unveiled the Obama administration’s Climate Action Plan and put climate change back at the centre of the global economic agenda, a development that Canada cannot afford to ignore.

As other nations begin the slow transition to a low-carbon economy, Canada’s reputation as a bad actor on the international climate stage will hurt more than just the environment. If Obama’s plan to move to cleaner sources of energy is any indicator, Canada’s reputation as a climate laggard will also hurt our economy.  

The Progress Trap: Interview With Author Ronald Wright Part 2

The Progress Trap by Will Brown

This is the second of my two-part conversation with historian, novelist and essayist Ronald Wright, the award-winning author of nine books, including the influential, A Short History of Progress.

In Part 1 we talked about why Wright sees North Americans as the greatest “villains” when it comes to climate change and why society has fallen into what he calls, “The Progress Trap.”

In Part 2, we discuss why the solution to problems caused by technology isn’t more technology, and the false argument that the environment and the economy are in conflict. 

Jim Hoggan: You talk about society’s attempt to fix problems with more technology and why that’s not the answer to the big environmental challenges we face today. Can you explain your argument?

Locked in The Progress Trap: Interview With Author Ronald Wright

The Progress Trap by Will Brown

Ronald Wright, the award-winning author of A Short History of Progress, says North Americans are the greatest “villains” when it comes to climate change. While Europe has put forward some serious money and strategies to try to combat it, Canada and the U.S. are dragging their heels.

Wright’s comments are particularly noteworthy after Natural Resources Minister Joe Oliver’s recent visit to Europe, where he tried to sell Canada’s approach to oil sands to a skeptical audience. Europe is considering imposing a tax on Canadian bitumen because of its emissions.

I sat down with Wright on Salt Spring Island, B.C. to talk about why society can’t seem to change its way of thinking. He blames what he calls, “The Progress Trap.”

This is the first of two parts of my conversation with Wright.

Jim Hoggan: Why, despite mounting evidence and calls for urgent action from experts in the atmospheric, marine and life sciences, are we doing so little to address environmental problems like climate change, the declining health of our oceans and mass species extinctions?

Dear Minister Oliver, A Few Things to Keep in Mind About Climate

The following is an email we sent to Natural Resources Minister Joe Oliver:

Dear Minister Oliver:

Thanks for taking the time to read this email. We know you are very busy, flying back and forth to the United States and now Europe, making the case for Alberta’s oil sands to its many skeptics, while at the same time arguing with those “radical” environmental groups opposed to the Northern Gateway project at home in Canada. Now it seems Al Gore has also got you fired up over comments published over the weekend that your government’s oil sands strategy “hurts Canada.”

It’s a tough job being the Natural Resources Minister these days, between the growing opposition to proposed pipeline projects you’re pushing for, plus taking all of those orders from Stephen Harper as he plots the next cabinet shuffle. All of that pressure must explain why you and your ministry appear to have lost focus lately. How else to account for the confusing statements you’ve been making about climate change, which bare little resemblance to the concerns Canadians have about the impact of global warming on our planet?

Where does Joe Oliver Get His Climate Science From?

Imagine if you discovered that a doctor was doing open-heart surgery based on a technique they saw on the TV show Grey’s Anatomy, or that a dentist used a Google search to guide them through a root canal.

Sound far-fetched? Unfortunately, it’s this kind of unscientific technique that the Harper government appears to be relying on to diagnose the health of our planet, and how they should react to it.

Natural Resources Minister Joe Oliver recently cast doubt on climate change science and one source of his information appears to be climate-change skeptic and author Lawrence Solomon, who is not a scientist.