This is a guest post by Tania Lown-Hecht from the Outdoor Alliance.
In the last decade, social media has transformed how people relate to each other and the rest of the world. For people who experienced their adolescence before the Internet, this digital world can sometimes seem like a simulacrum of the “real thing.” Most of us have heard complaints about “slacktivism” on our social media feeds, the phenomenon where people post about advocacy issues they care about on social media.
Critics of slacktivism believe that social media posts amount to little more than making the poster feel briefly good about him or herself. While I initially bristled at the idea that social media advocacy could be effective, over the past year I’ve fallen in line with my millennial brethren. Here are five pieces of evidence that “slacktivism” is anything but slacking — and that we should all be using this low-investment, high-yield form of engagement to get what we want from policymakers.